I read again Tulip's press release and then what Chris Abbott wrotesaw
regarding his e-mail exchange with Ironstone's Darren Melbourne. If I
haven't understood wrong, Darren has said that Tulip will go legally after people releasing unauthorised Commodore products in the retail chain. I
that almost everybody here immediately got the butterflies, and started to panic, and to believe the target of such campain could have been his/her favourite portal, his/her homepage, the small family based Commodorerelated
shop in the neighborhood etc.Commodore
But Mr. Melbourne and Tulip have been talking about Commodore branded products in the retail chain. After giving a look at eBay.de I told to
myself : "could it be that... ?". If you look on eBay.de you'll notice a number of Commodore branded products having nothing to do with the
we used to know, not even the 64 Web.it ."Commodore
For example, look for "Commodore Handfunkgeräte" or, even better,
funkgeräte" and you'll see a load of Walkie Talkies branded Commodore onwould
sale new or used. Look also for "Commodore telefon" or "Commodore funktelefon". You'd be amazed by these brand new products, some even
sporting a nice Commodore fashioned box, with the C= logo and former blue
and red color reminiscent of the late 80's boxes. And...Did Pencams exist before Commodore going into liquidation ? Apparently so, since we have factory new Commodore Pencams, with a nice C= logo on them.
Now the big question arises : who is or who are the licensee of these products ? I have always given for granted these products were released
under an agreement with Tulip. But what if not ?
Probably these are the commercial enthities Tulip was referring to saying "Currently there are about 300
commercial websites that use the name Commodore or Commodore 64 without having a license from Tulip. Tulip will not allow unauthorised
use of the Commodore brand.".
If you all remember, it was not old news the rise of Commodore Media ( http://www.commodore-media.com/ ) few moons ago, claiming the legacy with
the former West Chester firm. Could it be that Commodore Media is actually using the Commodore logo and brand name without any authorization from
Tulip?
I think we all got scared to death about the possibility of Tulip shutting down our homepages or our friend's little e-commerce shop. Probably we
have not even marginally addressed. If Tulip is going after unauthorized dealers branding telephones or other crap with the Commodore Logo and nameI
can't help but be happy about that. Going after those lame products wouldbe
nothing but the preservation of the Commodore good name and legacy.
Now, the story takes a twist, alright ? :-)
Riccardo
I read again Tulip's press release and then what Chris Abbott wrote
regarding his e-mail exchange with Ironstone's Darren Melbourne. If I
haven't understood wrong, Darren has said that Tulip will go legally after people releasing unauthorised Commodore products in the retail chain.
For example, look for "Commodore Handfunkgeräte" or, even better, "Commodore funkgeräte" and you'll see a load of Walkie Talkies branded Commodore onAFAIK, this stuff (along with Commodore-badged pocket calculators and
sale new or used. Look also for "Commodore telefon" or "Commodore funktelefon". You'd be amazed by these brand new products, some even
sporting a nice Commodore fashioned box, with the C= logo and former blue
and red color reminiscent of the late 80's boxes. And...Did Pencams exist before Commodore going into liquidation ? Apparently so, since we have factory new Commodore Pencams, with a nice C= logo on them.
For example, look for "Commodore Handfunkger=E4te" or, even better, "CommodoreAFAIK, this stuff (along with Commodore-badged pocket calculators and
funkger=E4te" and you'll see a load of Walkie Talkies branded Commodore on sale new or used. Look also for "Commodore telefon" or "Commodore funktelefon". You'd be amazed by these brand new products, some even
sporting a nice Commodore fashioned box, with the C=3D logo and former blue and red color reminiscent of the late 80's boxes. And...Did Pencams exist before Commodore going into liquidation ? Apparently so, since we have factory new Commodore Pencams, with a nice C=3D logo on them.
AFAIK, this stuff (along with Commodore-badged pocket calculators and
paper shredders, and who knows what else) was sold by or under license
from Tulip. In Germany, it was sold through major discount retail
chains like Aldi and Lidl.
No, it has to be something else, in my opinion.
Riccardo Rubini wrote:
No, it has to be something else, in my opinion.
Has the thought ever crossed your mind that that press release
contained a lot of air without any factual basis?
Tulip did their best to talk up the value of the Commodore brand:
millions of loyal users, forming a "massive global fan base of
passionate enthusiasts" that "craves acknowledgement and authenticity
from the true Commodore C64 brand"; hundreds of commercial web sites, constantly using the Commodore brand without license; and finally,
unlicensed Commodore branded products:
IMO, all that serves only one purpose: To suggest that the Commodore
brand still has some value.
After all, why else would anyone make
Commodore branded products?
Why use the brand on their website?
Reality is different though: The Commodore community cares about
Commodore products and products for their Commodore, but not about the
brand; and the rest of the world has almost forgotten Commodore
entirely.
If it hadn't crossed my mind, I would not have written jokes about
it. Don't you like my jokes ? Others happen to :-D
Sure, it has. Why do you think someone should rebrand cheap Walkie Talkies
or Telephones with the Commodore name and sell it in Aldi stores ?
Imagine this scenario : since 1997 you buy a brand name and do absolutely nothing to preserve it or use it.
You wake up in 2003 and realize others are
using the brand name you own to rebrand crap like documents Shredders or CD-R's.
You also discover there is a huge community of Commodore users
living of nostalgia and waiting to be milked.
Tulip would, for two reasons:
- to keep the brand in use; and
- because some brand a few people may recognize is better than no
brand at all
Imagine this scenario : since 1997 you buy a brand name and do
absolutely nothing to preserve it or use it.
That's my point: they used the Commodore brand name (or allowed it to
be used) to preserve it.
You wake up in 2003 and realize others are
using the brand name you own to rebrand crap like documents
Shredders or CD-R's.
Again, why would anyone want to? Do you think a 1980s home computer
brand would help to sell CD-Rs? Paper shredders?
You also discover there is a huge community of Commodore users
living of nostalgia and waiting to be milked.
An interesting discovery in the realms of phantasy.
Do you think a 1980s home computer brand would help to sell CD-Rs?
*) I remember Escom sold "commoDore"-labeled PC:s. Does Tulip also
use this modified logotype, or did they return to the classic one?
We currently do not know if those products were C= branded on behalf of Tulip. If those items were *not* authorized rebrands, the press release _makes sense_ when speaking of unlicensed products and resellers; if, as you said, Tulip gave its consent to sell those items, their press release makes no sense at all and falls into some incoherent paranoic vagueness.
I personally tend to find a logical sense within Tulip's note, instead of just saying "it's crap, and idiotic babble not worth my reading". There are some commercial aspects we're probably not aware of, as we're speaking.
- because some brand a few people may recognize is better than no
brand at all
But you were saying the Commodore brand has no value at all, Michael, just few lines before :-(
It's weird you really do not understand the dramatic commercial importance for a brand to be easily recognized by the public, moreover with zero advertisement since ten years.
We got a lot of fake Versace or Amrani shirts here in Italy sold through retail stores, and the scandal of dog furs sold as something else in retail stores hit the media a couple of years ago. It's easy to sell fakes, imagine if it's impossible to put the name "Commodore" on items and sell them
through Aldi in Germany. Expecially when Tulip didn't give a damn until yesterday.
We have to come to a conclusion, though, Michael, because you don't seem
have make up your mind on the subject yet. Do you agree or not that when a brand is easily recognizable by the public we can consider such common acknowledgment as something commercially valuable ?
You also discover there is a huge community of Commodore users
living of nostalgia and waiting to be milked.
An interesting discovery in the realms of phantasy.
This is what they clearly hope and it depends on their market moves wether it'll come to reality or not.
Riccardo Rubini wrote:
We currently do not know if those products were C= branded on behalf
of Tulip. If those items were *not* authorized rebrands, the press
release _makes sense_ when speaking of unlicensed products and
resellers; if, as you said, Tulip gave its consent to sell those
items, their press release makes no sense at all and falls into some
incoherent paranoic vagueness.
The alternative would be major retail chains selling products under a
pirated brand. I cannot imagine them not checking their suppliers.
I personally tend to find a logical sense within Tulip's note,
instead of just saying "it's crap, and idiotic babble not worth my
reading". There are some commercial aspects we're probably not aware
of, as we're speaking.
Possibly; however, the press release is so full of marketing hot air
that I tend not to believe too much of it.
- because some brand a few people may recognize is better than no
brand at all
But you were saying the Commodore brand has no value at all,
Michael, just few lines before :-(
Then let me correct that: The Commodore brand, when used in conjuction
with modern, cheap office supplies, IMO has about the same value as
any brand the discount chains make up to label their products with.
As long as there is some nice logo on the box, along with a professional-sounding name, the effect should be the same.
It's weird you really do not understand the dramatic commercial
importance for a brand to be easily recognized by the public,
moreover with zero advertisement since ten years.
What percentage of the public, do you think, still knows about
Commodore?
And how many of those who do associate it with something
other than ancient home computers?
As I said above, I can't imagine any retail chain not checking that.
The danger of being implicated in such a scandal would be too large.
We have to come to a conclusion, though, Michael, because you don't
seem have make up your mind on the subject yet. Do you agree or not
that when a brand is easily recognizable by the public we can
consider such common acknowledgment as something commercially
valuable ?
Not as such. It depends on what the brand is associated with; and I
still don't believe that the general public easily recognizes the
Commodore brand.
This is what they clearly hope and it depends on their market moves
wether it'll come to reality or not.
Nope. The community isn't huge by any standards. Several ten thousand
people at most (and that includes anyone who fires up an emulator occasionally).
I would be very surprised if the core community -- those who readparting
forums like this one, regularly use their machines and would consider
with "real money" for their Commodore experience, exceeds a few
thousand.
If all of these are legal, I wonder what any other Commodore branded
product "in the retail chain" are they talking about. If John Doe is
selling used Commodore ( West Chester ) equipment, how the hell can
you call that an "unathorized product" ?
Furthermore, there is nothing illegal about reselling used equipment,
that's why I believe Centsible, for example, Software Hut and others
are not committing any infringment. Also, can you see Tulip shutting
off all the auctions taking place on eBay ?
No, it has to be something else, in my opinion.
Riccardo
Michael J. Schülke <news0307@mjschuelke.de> writes:
Do you think a 1980s home computer brand would help to sell CD-Rs?
Yes, for nostalgia reasons: "I used to have one of those computers,
and I can still today get stuff from them!"
Maybe the producers of these products, licensed or not, think the
"C= commodore"* logotype looks professional and useable still today.
*) I remember Escom sold "commoDore"-labeled PC:s. Does Tulip also
use this modified logotype, or did they return to the classic one?
Anders Carlsson wrote:
*) I remember Escom sold "commoDore"-labeled PC:s. Does Tulip also
use this modified logotype, or did they return to the classic one?
No no, they use the classic one : http://www.commodore.net
Riccardo
But Mr. Melbourne and Tulip have been talking about Commodore branded products in the retail chain. After giving a look at eBay.de I told to[...]
myself : "could it be that... ?". If you look on eBay.de you'll notice a number of Commodore branded products having nothing to do with the Commodore we used to know, not even the 64 Web.it .
Now the big question arises : who is or who are the licensee of these products ? I have always given for granted these products were released
under an agreement with Tulip. But what if not ?
Probably these are the commercial enthities Tulip was referring to saying "Currently there are about 300
commercial websites that use the name Commodore or Commodore 64 without having a license from Tulip. Tulip will not allow unauthorised
use of the Commodore brand.".
Now, the story takes a twist, alright ? :-)
Could they be about "Commodore ring" of websites? :-) Some of them can
even be considered "commercial". Can't they?
Could they be about "Commodore ring" of websites? :-)I don't know. Why should they be considered commercial ?
Some of them can even be considered "commercial". Can't they?
still don't believe that the general public easily recognizes the
Commodore brand.
"Riccardo Rubini" <rubini@despammed.com> writes:
Could they be about "Commodore ring" of websites? :-)
Some of them can even be considered "commercial". Can't they?
I don't know. Why should they be considered commercial ?
On a few of these sites there are banners selling C64 t-shirts and
other stuff. The Devil's advocate could argue this is unauthorized
retail which should be shut down.
still don't believe that the general public easily recognizes the
Commodore brand.
I think it does. Think of Volkswagen and the first thing that comes to
mind is the VW-BUG even if you saw only a few to nearly none on the
streets for the last years.
And the BUG was produced by far less units than C64
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